Is Sweeney Todd trailer trashed?
[Text of Video] In the G2 section of The Guardian newspaper on Tuesday an excellent article appeared entitled “What the Sweeny Todd trailer failed to tell us about the film”. Apparently the movie trailer failed to reveal that Sweeney Todd is not your anticipated gory, Gothic thriller but a musical instead!
Short film collages are indeed an art form in themselves. In the hands of marketing teams, getting you in the door to watch the movie its about disruption decibels, ping pong scenery, lighting extremes with nominations and awards for this and that. This seems to be the modern format but will it start to be used by performers producing their own Virtual Flyers?
Hard to say as festivals offer a different theatrical medium. The variety of Virtual Flyers is eclectic in the hands of many creative forces. Perhaps this creative medium, which is in its embryonic state, is waiting to fashion its own unique presentational form which will come from the performers themselves.