As twilight looms, the boomer generation of Oxfam has undergone a very youthful makeover. Founded in 1942, the international development charity has matured and is now a steadfast British institution with an army of traditional supporters.
Nothing like a festival to bring back those halcyon days of youth when fun was the byword of life. All credit to Cathy Ferrier as marketing director of Oxfam to pioneer Oxjam! Since its launch in 2006, 36,000 musicians have played at almost 3,000 events around the country raising millions for the charity and a new army of volunteers to boost its coffers.
Superb blue sky thinking in the blue skies of summer!
Tags: Blue Sky thinking, Cathy Ferrier, Charities, Oxfam, OxJam, summer festivals