Posts Tagged ‘Free Festival’

Alex Petty: Free Festival, the low down

Thursday, August 4th, 2011

Alex Petty Director Free FestivalSmall

Photograph by Robert Lee

If your mother ever told you, you can’t get anything for nothing, I hate to say it, but you’ve been lied to.  Catching up with Alex Petty, Director of the Laughing Horse Comedy Free Festival, for a quick chat, pre-Fringe chaos, he tells Festival Previews the secret behind real Fringe “talent”.

Both the Free Festival, and the PBH’s Free Fringe are fantastically simple concepts.  Befriending pubs and bars (and anyone with a space big enough to house a show), Petty charms them into letting their back rooms to amateur performers, and in return, reaping the benefits from sales.  And, that’s it… Voila, 16 venues’ ears prick at the very concept, and the Free Festival exists.

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What started out as a loss-incurring gamble in 2004, with a measly 6 shows is now what Robin was to Batman, a faithful sidekick relying on the sheer success of the unticketed Fringe Festival, and giving performers who don’t necessarily have the cash to show off their talents. With 352 performers under the Laughing Horse brand (and 600 free shows in Edinburgh this August combined), from Malcolm Hardee’s Spaghetti-Juggling Contest (outside The Beehive Inn, 8-27 August (not Sundays)) to The Naked Busker (The City Cafe, 20-28 August) the Free Festival really does provide as much of the variety as the Fringe, except with one added bonus… you guessed it, you needn’t take out a small mortgage on your house to see it.

What Petty admits to be a PR exercise, allows both audiences and performers to take more risks with their work.  Without the burdensome start up costs, often in their thousands, the Free Festival provides performers a platform upon which they can fully focus their “artistic freedoms” without the added stress of meeting ticket sales and breaking even.  Although there are still the obvious costs of travel, expense and accommodation and the £280 fee to get a show advertised in the Fringe brochure, the costs in comparison to venues like The Big 4 are incomparable.  Unsurprisingly perhaps, it seems to be paying off, with success stories such as 2010 Comedy Awards Best Newcomer nomination for Imran Yusuf and his show, ‘an audience with…‘ and young cabaret starlet, Sarah Louise Young (’Fasinating Aida’).  Solidifying the Free Festival’s place in the whole, manic, scheme of things, something is clearly working…. and it’s working well in a system whose ethos tends to be that those who throw the most money at something come out on top.  Such is, quite honestly, a complete misnomer, as Petty describes the meritocracy of his method, i.e. if someone is good they will be discovered, regardless of the pennies they have in their pocket or whether they’re acclaimed on the comedy circuit or a complete newbie.

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The total element of chance in finding a dud as, ultimately, a customer, is no more likely at the Free Festival, and comes with the added bonus that if you don’t like something you can leave after 15 minutes without worrying about the wage you’ve spent.  As Petty says, ‘I’ve paid for shows and after 10 minutes I’ve left thinking why have I spent my money on this?” What’s different about Petty’s concept is that at the end of a show, audiences are encouraged to part with cash in the form of a donation, of which 100% goes to the performer to offset expenses.

Petty, in our brief meeting, was all to quickly running off to sort some new venue, reassuring me he’ll be here until he’s “carried out of Edinburgh in a wooden box”, dependent of course on how much deep fried haggis he eats.  With high recommendations for ‘I am Google‘, on down at the Espionage Kasbar (5-28 (Not Thursdays)) and ‘Phil Kay – Free Hash‘ at The Hive (12-28) we hope Petty will find time to enjoy some Fringe rather than fussing about organisation at the sidelines and coming out early September confused at how he’d missed it.  After all, as Petty mentions, “The Fringe is unlike anything else on the planet”.

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Article by Hannah Van Den Bergh


10 Questions – An Interview with Chloe Bezer

Monday, May 17th, 2010

Hitting the spotlight today is the charming Chloe Bezer with her most alluring show, “Ruby’s Last Confession”.  Less ‘iron fist in a velvet glove’, more ‘Mac the Knife in a tight corset’.  From the highest echelons of British Society comes a darkly comic performance of beautifully gruesome songs and hilariously luxurious storytelling.  You can see Ruby’s Last Confession commencing on Tuesday 18th May and running for three days to the 20th May.  Shows start at 4.00 pm daily at The Laughing Horse @ The Quadrant, but before that a relaxing chat with Chloe….

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1.    What inspired you to become a theatre practitioner?

I’ve always loved acting. When I left university I joined a theatre company that made new and devised work. After a couple of years I realised that I loved the actual process of making the work too. Now I get the best of both worlds: I make the work that I want to make, and perform in it if I want to!

2.    What’s your show about and where are you taking your show after the Brighton Fringe?

The piece is about an aristocratic serial killer called Ruby Corset! The show developed from a 15 minute cabaret act that I was doing and it just grew from there.

Ruby has been touring at a couple of small studio venues in Leeds and London. She will be off to Huddersfield just before the fringe and there are dates in the pipeline for Bradford’s Theatre in the Mill in November, and a return to The Brockley Jack in London (where she sold out earlier this year).

3.    What are your funniest and worst experiences performing in front of an audience?

Easiest to remember is the worst! I was doing a show on a barge, only room for 8 audience members at a time, so we rolled the 20-minute piece all night. We’d rehearsed in our studio space in Leeds – first time round on the barge I lost my bearings…and my lines! Couldn’t remember a thing. The only copy of the script was in a storage box that was stowed safely beneath the feet of one of our lovely spectators. That first performance lasted about 5 minutes. I made my director keep hold of the script for the rest of the shows (42 over the course of the next four evenings). He knew the lines as well as I did by the end!

The funniest times are probably during the short gigs I do as Ruby. Sometimes the audience just seems to really get the character, and it’s so much fun to play with them and respond to what they find funny. I love it when their reactions make me laugh.

4.    If you had a chance to work with anyone of your choosing, who would it be?

I’m actually already getting some mentoring from one of the artistic directors of a company whose work I really love. Alex Kelly and Rachael Walton at Third Angel (www.thirdangel.co.uk) make beautifully honest and funny work in a wide variety of media and styles. They are amazing, and well worth discovering if you haven’t already!

5.    What are you most proud of and what dreams or goals would you like to fulfill?

I never thought I would have the confidence to play my ‘cello and sing, alone‘, in front of a crowd of people – I’m quite proud of that. (Sometimes that crowd of people would rather I had never found the confidence to play and sing, alone, in front of them – but I can’t help that).

My goal is to have a lovely neat database full of lovely people who want to receive updates on when and where I am performing – ooh, and maybe one day, an administrative assistant to send out the emails…

ChloeBezerRuby Flyer FrontSmaller6.    Are you a gadget geek or a gadget freak?   How do you see technology progressing to assist the marketing of your show in the future?

I once had to ring my husband to ask him to explain how to turn the television on. Does that answer the question?

Actually I think what’s really incredible is all the free marketing you can do online: Facebook, Twitter, your own blog pages and website, direct emails etc… And you can ask your friends to post the details up for you too, so potentially you can reach a lot of people with“nerry a poster or flyer” in sight!

7.    Which three famous people would you invite to dinner and why [dead celebrities included]?  And what tasty treat would you prepare?

I’d invite David Tennant and J.K. Rowling because they have the power to take me out of this world, and Jessica Hynes – because she’s brilliant.

8.    What is the best book or books you have read and why?

One of my favourite books is Carter Beats the Devil by Glen David Gold. It’s a fantastic thriller based in the world of magicians and circus acts. I love the way there is always this threat of risking everything…but ultimately, Carter is consistently one step ahead of the game.

9.    Tell us 5 interesting and unknown facts about yourself?

  • The ends of my index fingers on both hands turn slightly inwards.
  • I lick my knife and clean my plate of all the crumbs when I eat toast.
  • I let my cat sleep on my pillow next to my head some nights – it’s unhygienic I know, but she’s so cute I can’t bear to kick her off!
  • The early Orange ‘don’t let a mobile phone ruin your movie’ ads often made me laugh out loud.
  • I started taking A-level maths and stats in the sixth form. In my first test I got 38%. I switched to French after that.

10.    What do you think we can do as an individual to save the planet, if anything?

Don’t buy stuff you don’t need. You’ll only throw it away in a couple of months and then it’ll all go into landfill. (I need to listen to my own advice here…)

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The Edinburgh Fringe goes Mainland

Thursday, June 11th, 2009

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Round oval multi-coloured luminous eggs themed the launch of the 63rd Edinburgh Festival Fringe programme.  This exciting out of the box visual viral symbolizes anticipation of the Fringe – engage that imagination to find out what’s inside the egg!

Perhaps it also heralds an interesting observation – a beginning possibly; the most promising being, Kath M Mainland as the new Chief Executive of the Fringe Society.   Taking the reins after last year’s unfortunate events, there was considerably less raz at this year’s launch held at the EICC compared to last year.   We should be gratefull however, that with a recession in full swing, the Fringe’s programme stats are up!  A promising light at the end of the tunnel perhaps?   So sit back and watch the video, there’s great information to be gleaned and so much more interesting than a long read.  Eggs-actly!

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