For Immediate Release
New Website Lets Festival-goers Preview Shows
Napier University, Edinburgh
15/06/06
Festival-goers will be able to preview shows at this year’s Edinburgh Fringe thanks to a new website created by a Napier University business student.
The website – www.festivalpreviews.com – features video clips of some of this year’s performances, giving visitors the chance to check out a show before booking tickets.
Its creator, Liz MacIntosh, who has just completed a Business Management degree at Napier University’s Business School, said: “Festivalpreviews.com, designed jointly by myself, Ian Smith and Jonathan Dearden provides a searchable database of acts in the form of video clips.
“It will make it easier for the public to choose which shows they wish to see and is a vehicle for the performers to promote their shows. Often shows receive mixed reviews and it can be difficult for people to decide which performances they want to see based on someone else’s opinion. The video clips can stand alongside written reviews and offer a more balanced profile of artistic work through a single web portal. It gives people the chance to make up their own minds.”
The clips, of which there are 100 free preview slots to the first 100 individual applicants, are delivered to the client’s web browser as a streaming video clip. Each clip is around two minutes in length and provides additional information such as the performers name, date and venue.
Liz added: “We have begun with the 2006 Edinburgh Festival, however our aim is to grow the business by using the same format for various festivals around the world.”
Maggie Anderson, lecturer, School of Management, helped launch Festivalpreviews.com through Napier’s Centre for Entrepreneurship and established a relationship with ‘On the Runn Dance Productions’ which was the first preview clip to be shown to demonstrate the potential of this new medium.
Maggie said: “I’m delighted that Festivalpreviews.com has been launched. It is an innovative facility which I’m sure will become an invaluable tool for festival visitors to preview shows and for performers to profile their work.”
“Liz had a fantastic idea which has been exceptionally well managed to create a unique business and has been supported by a strong promotional plan. More importantly, Festivalpreviews.com is also a concept which can be rolled out for other festivals in other countries.”
About Festival Previews Ltd
Festival Previews Limited is a privately-owned media company based in Edinburgh in the United Kingdom . Its concept is to create a searchable website containing video preview streaming clips of the festival performances. This assists the public in solving the significant problem of choosing which festival performance to go to, whilst offering performers a unique and dedicated platform to show the world their talent through their Virtual Video Flyers.
Contact Information
Ian Smith
Director, Festival Previews Ltd
07804 258 792
info@festivalpreviews.com
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